Everything you wanted to know about – target setting – but were too afraid to ask
Target setting is arguably the part of the Net Zero process that most people are fearful of, especially because the purpose of setting a target is to achieve and even surpass it. Pressure to perform is almost built in, so setting targets that are ambitious but also achievable, can be nerve wracking.
Target setting is arguably the part of the Net Zero process that most people are fearful of, especially because the purpose of setting a target is to achieve and even surpass it. Pressure to perform is almost built in, so setting targets that are ambitious but also achievable, can be nerve wracking.
To take the fear out of this process, it’s useful to think about targets beyond lofty ambition. If approached in the right way, target setting creates clear, actionable goals that drive real change.
But where do you start? How do you ensure your targets are achievable yet ambitious enough to make a meaningful impact?
In this guide, we’ll break down the key elements of effective target setting. With these five essential points, you’ll be able to align your goals with your Net Zero ambitions and set your organisation up for success.
- Use SMART targets
SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. Each element is vital to ensuring your targets are more than just words on paper. For example, instead of saying, “We’ll reduce emissions,” a SMART target would be, “We’ll reduce Scope 1 and 2 emissions by 30% by 2030 through energy efficiency upgrades and renewable energy procurement.” SMART targets provide clarity and focus, making it easier to track progress and maintain accountability. - Align targets with your Net Zero Pathway
Setting targets without a clear pathway is like planning a road trip without a map. Your targets should be rooted in your overall Net Zero strategy and account for short, medium, and long-term milestones. Short-term targets might include quick wins like optimising energy use, while long-term goals could involve investing in on-site renewable energy or transitioning to electric vehicle fleets. By aligning your targets with your pathway, you create a cohesive plan that connects day-to-day actions with overarching objectives. - Prioritise quick wins to build momentum
Not every target needs to be a moonshot. Quick wins – like upgrading lighting to LEDs, optimising HVAC systems, or spotting and addressing equipment inefficiencies – can deliver immediate benefits. These early successes not only reduce emissions and costs but also build confidence among stakeholders and demonstrate the tangible value of your Net Zero efforts. Quick wins act as stepping stones, paving the way for more ambitious initiatives. - Seek stakeholder buy-in through engagement
Net Zero targets can’t exist in a vacuum – they require buy-in from across your organisation. Engaging key stakeholders early in the process, from senior leadership to on-the-ground teams, ensures ongoing alignment and support. Collaborative target setting is an important part of this as it provides a sense of ownership and accountability, making it more likely that your organisation will follow through. Additionally, engaging external partners, such as suppliers, can help address Scope 3 emissions and create a ripple effect throughout your supply chain. - Review and adjust regularly
The path to Net Zero is rarely linear, and your targets need to reflect this reality. Regularly reviewing and updating your targets ensures they remain relevant in the face of changing regulations, market changes, and technological advancements. For example, emerging technologies might allow you to accelerate progress, while unforeseen challenges might necessitate adjustments. Flexibility is key to maintaining momentum and ensuring long-term success.
Effective target setting is about more than just ticking boxes – it’s about creating a pathway for meaningful progress. By setting SMART targets, aligning them with your Net Zero pathway, and engaging your stakeholders, you can turn ambitions into actions. And by regularly reviewing and refining your goals, you’ll ensure your strategy remains relevant and impactful.
Remember, targets are more than just numbers – they are a declaration of your organisation’s commitment to a sustainable future. With the right approach, you can set goals that inspire action, drive change, and keep you on track to achieve Net Zero.
Martin Hamilton, Sustainability Consulting Director
